Social Media has been the method of choice for professionals in marketing their business as well as providing professional advice to their clients. The Australian Securities and Investments Commission have made it clear that social media posts are treated as professional advice covered by advertising laws.
This initiative to regulate the Financial Services industry promotes professionalism as each post will be treated as financial advice. The ASIC has provided extensive guidelines to ensure that these posts meet the requirements. To read more about these guidelines, visit the Australian Broker Online website.